What is your open house style? As a real estate agent, you probably invest a lot of time planning and hosting open house activities to help your clients find a buyer.
While you’re at it, why not take advantage of these open house opportunities to market yourself to other property owners in the community? Brand yourself as the area expert by promoting awareness of your knowledge and expertise in the local real estate market and create new leads where none existed before. Here are some tips on how to turn your next open house into a potential profit center:
1. Approach the planning stage of your next open house with the assumption that there are two main reasons people show up to look at a property for sale: they are in the market to buy a house, or they’re selling a house nearby and are there to check out the competition. Be prepared to fully engage with both types of open house attendees; you’re trying to make the sale, of course, but you also want to make an impression on a prospective seller who may want you to represent their property too.
2. Send personal invitations to homeowners in the immediate area of the open house inviting them to attend a “pre-public” tour of the home. Statistically, those homeowners in the immediate vicinity of your open house are most likely to produce a viable buyer lead or a potential listing.
3. Ask neighboring homeowners in person for permission to place your directional signs in their yard. Not only will they appreciate the gesture, it’s a good opportunity to introduce yourself to homeowners who may one day become clients.
4. A few days ahead of the open house, put together a checklist of things you need to make sure the open house runs smoothly and professionally. Include staples such as open house signs, directional signs, flags, welcome packets, sign-in sheets and anything else you would like to have on hand. Some realtors bring scented candles, others bring cookies or wrapped candies for visitors to help themselves.
5. After the open house, make sure to send handwritten thank-you notes to the seller, neighbors, and visitors who came through the home.
Make the most of your open house by taking advantage of the opportunities it presents to introduce yourself and make an impression as the go-to real estate agent in the community.